The Idea
Sell an electronic attachment using gyroscopic telematics and simple WiFi connections to see where a cart is in the store. Record the exact time the grocery cart went though the checkout to connect the shopping route with the receipt. Create a suite of analytics that help Marketing use the data to optimize store layout.
Origins
Years ago when I moved to Pittsburgh, a coalition of companies tried to execute this idea. Then, the bottom fell out of the venture capital market, and the coalition fell apart. It's still a great idea.
How It Works
Develop a location sensor with a time stamp and the ability to capture information about where in the store the checkout counters are located. Partner for everything else.
Resources Needed
Hardware product management experience, hardware engineering talent (possibly to hire), partner management experience, negotiation ability, preferably retail experience.
Sustainable Competitive Advantage (If Any)
Once the various elements have been combined, the service creates a network effect. This network can be expanded to include checkout counter coupon connections, connections to shopper marketing data and other services that already have a lock on retail.
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