The Idea
Provide a software platform to industries with capacity management problems that would easily enable them to alert potential consumers to last-minute deals when their capacity allowed it. For example, a movie theater could provide last-minute tickets at deep discounts when the theater had empty seats.
Origins
Monica and I went to the movies the other night on a Monday night. Even though it was right after the Academy Awards and the movie had won an award (Argo), the movie theater was half empty. I reflected that I would come to the movies more often if I could come at the last minute for $1.
How It Works
The software needs A) an easy way to indicate the scheduled events (movies, flights, cruises, shows) and the capacity still left, B) an easy way to set up last-minute pricing, and C) a way to alert consumers about the availability and to allow them to sign up instantly (and a way to monitor when capacity was full). Ideally, the software would target a particular market such as movie theaters first but be structured as a platform that could be adapted easily to other markets.
Resources Needed
Software programming experience, some knowledge of capacity pricing
Sustainable Competitive Advantage (If Any)
The platform nature of the product would make it easy to expand inexpensively into new markets. Saving the ongoing data (by making it a cloud service or otherwise feeding data back to the central database) would provide competitive advantages in the information about how changes in price affect demand based on the particular date and time and/or characteristics of the product and/or customer.
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