Build a "telemedicine" presence for wealth patrons in the Middle East through reverse outsourcing (providing services to foreigners through employees in the U.S.).
Origins
I saw a photo essay in CNN on Iraqi immigrants who live in El Cajon, California working relatively menial jobs even though many used to be physicians and attorneys in Iraq. This community seems tailor-made for an outsourcing community, as many of these residents would likely be thrilled to have their old, more respected professions back.
How It Works
Starting in Bahgdad, deploy a set of nurses and advertise "second opinion" services to the wealthy. Starting with Skype and building through an infrastructure that would allow x-rays, tests and other critical information to be transferred easily and quickly to the U.S., offer medicine services through Iraqi doctors living as immigrants in El Cajon, California. Once the service has been established in Bahgdad, deploy the model to other wealthy cities in the Middle East such as Riyahd, Saudi Arabia, Amman, Jordan or Abu Dhabi, UAE.
Resources Needed
Software programming expertise, Arabic fluency, knowledge of Middle East cultural and business practices for primary care medicine
Sustainable Competitive Advantage (If Any)
Deploying a stable, trusted community of Iraqi Arabic speakers in a community in the U.S. in conjunction with a nursing and sales staff in the Middle East would be hard to set up but also hard to replicate. Establishing a stable business and reputation with Iraqi immigrants possibly translates successfully to other insular immigrant communities such as Persians in Los Angeles; Iraqis, Lebanese and Yemeni communities in Dearborn, Michigan; and Jordanians, Palestinians, and Syrians in Patterson, New Jersey.
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